01 : PHASES

ACQUISITION & REACTIVATION

ACQUISITION & REACTIVATION

Learn the terms we use when identifying a customer's position. This is extremely crucial to finding the right action to take.

Top Funnel

In other terms, TOF.

Push Marketing Platforms

Objectives : Awareness & Traffic

Targeting : Cold Audience - Customers who have never heard of you before.

Top Funnel

In other terms, TOF.

Push Marketing Platforms

Objectives : Awareness & Traffic

Targeting : Cold Audience - Customers who have never heard of you before.

Middle Funnel

In other terms, MOF.

Push & Pull Marketing Platforms

Objectives : Engagement, Traffic, Conversions

Targeting : Warm Audience - Retargets customers who have interacted digitally with the campaign.

Middle Funnel

In other terms, MOF.

Push & Pull Marketing Platforms

Objectives : Engagement, Traffic, Conversions

Targeting : Warm Audience - Retargets customers who have interacted digitally with the campaign.

Bottom Funnel

In other terms, BOF.

Pull Marketing Platforms

Objectives : Conversions

Targeting : Hot Audience - Re-target customers who have additional qualifying actions,

Bottom Funnel

In other terms, BOF.

Pull Marketing Platforms

Objectives : Conversions

Targeting : Hot Audience - Re-target customers who have additional qualifying actions,

Customer Journey

Customer
Journey

02 : Our Omni-Channel Strategy

02 : Our Omni-Channel Strategy

Awareness (TOF) - Attract Prospects

01

Awareness (TOF) - Attract Prospects

Consideration (MOF) - Inform

02

Consideration (MOF) - Inform

Purchase (BOF) - Convert

03

Purchase (BOF) - Convert

Reactivation - Engage

04

Reactivation - Engage

03 : Timeline

From Idea To Success

From Idea To Success

Every business is different. Each business journey is different. Every business timeline is different. Our goal is always the same. We scale.

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the all crew that handles all

one powerful team

one powerful teaM

Get to know the experts that's assigned to you as soon as we work together.

Get to know the experts that's assigned to you as soon as we work together.

Performance
Director

Oversees ad account performance, ensures client satisfaction, and shapes top-line business strategy.

Managing Digital Strategist

Crafts advertising strategies, implements campaigns across platforms, and manages day-to-day performance.

Chief Digital
Strategist

Tracks performance, maintains client relationships, generates reports, plans goals, and coordinates campaign setups.

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