Media Den collaborated with Zena, who works within a leading cosmetic clinic offering a wide range of aesthetic treatments and procedures. Despite their expertise and reputation in the industry, the clinic sought to expand its clientele and increase appointment bookings. 

The objective was to enhance their online presence and attract new clients through strategic social media paid advertising. Media Den aimed to achieve these goals by leveraging paid advertising on popular social media platforms like Facebook and Instagram. Media Den developed a tailored paid advertising strategy for the clinic based on in-depth audience research and industry insights. The strategy included:

Audience Targeting:

Media Den segmented the target audience based on demographics, interests, and location to ensure precise targeting of potential clients interested in cosmetic treatments.

Compelling Ad Content:

Media Den created visually appealing ad creatives highlighting the clinic's services, special offers, and client testimonials to capture the audience's attention and drive engagement.

Strategic Ad Placement:

Media Den strategically placed the ads across Facebook and Instagram, utilizing various ad formats such as carousel ads, single image ads, and video ads to maximize reach and engagement.

Performance Optimisation:

Media Den continuously monitored the performance of the ads, optimising targeting, ad content, and budget allocation to enhance campaign effectiveness and drive better results.

Through the strategic implementation of social media paid advertising campaigns, Zena’s clinic achieved a remarkable return on investment (ROI) of 400% which was reflected by comparing the total revenue generated from new appointment bookings attributed to the paid ads against the total advertising spend over the campaign period.